Nilambari Chandwadkar

Versace is one of the biggest fashion names and an Italian luxury fashion company founded by Gianni Versace in 1978. Versace not only produces clothes but also produces accessories, fragrances, make-up, jewelry, and home furnishings. Versace is one of those few brands which influenced fashion through generations. Gianni Versace was strongly influenced by ancient Greek history, which dominates […]

So, let’s start with, What is Fashion Marketing?  According to Fashion Marketing Book edited by Mike Easey, “Fashion Marketing is the application of a range of techniques and a business philosophy that centers upon the customer and potential customer of clothing and clothing-related products and services in order to meet the long-term goals of the